100% Pure Fruit Pigment Lip Glaze

$22

The Promise
100% natural, 100% vegan, gluten free
Colored with fruit and vegetable pigments instead of minerals or synthetic dyes
Rich Avocado and Cocoa butters moisturize and nourish lips

The Truth
I may not be vegan but I'm always on the lookout for new, more natural products.  Our faces and bodies are bombarded by toxins and chemicals every single day, so when i find a more natural alternative to a product i use every day, I sit up and take notice.   I was drawn to 100% pure because of their claims of vegan and gluten free, and their use of pure fruit pigments instead of harsh minerals or chemical dyes.

I was sent a sample of Lip Glaze in Lychee to review.
I have to mention the packaging on this product, its really nice looking.  Its the type of look that you would leave out on the counter rather than hide it in a drawer.


The color is described as a naked pink, but I would describe it as more of a dark pink shade.
I first tried a swatch on my arm, and I was very very impressed with the amount of pigment in the color.  This is not a sheer lipstick.  It has a rich vibrant color and just a hint of shimmer.
I was very impressed When I applied it to my lips it was very creamy, not waxy, and spread very nicely.  It actually felt nice enough on its own that I didn't feel the need to apply lip balm for almost two and a half hours, which is pretty impressive.  It also lasted almost four hours before I felt the need to reapply.
Overall this is a really nice lip color, not too shimmery, not too matte, with a nice amount of pigment.  I'll definitely be adding it into my routine and I would love to try more colors.
and I was very very impressed with the amount of pigment in the color.  This is not a sheer lipstick.  It has a rich vibrant color and just a hint of shimmer.
I was very impressed When I applied it to my lips it was very creamy, not waxy, and spread very nicely.  It actually felt nice enough on its own that I didn't feel the need to apply lip balm for almost two and a half hours, which is pretty impressive.  It also lasted almost four hours before I felt the need to reapply.
Overall this is a really nice lip color, not too shimmery, not too matte, with a nice amount of pigment.  I'll definitely be adding it into my routine and I would love to try more colors.

Available Here

Have you tried 100% pure fruit pigment lip glaze? I would love to hear what you thought.