Blinc Inc. Kiss me Mascara

Product Details and To Purchase

The Promise

Kiss Me Mascara is the original mascara invented to form tiny water-resistant “tubes” around your lashes rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and cannot run, smudge, clump, or flake, even if you cry or rub your eyes. Kiss Me Mascara will add both volume and length to give you a radiant natural look that lasts all day. Only when you are ready for removal, the tubes will effortlessly slide off your lashes into your hand without the use of a harsh makeup remover.

The Truth

The amazing Aryeh from Blinc. Inc sent me Kiss Me Mascara to try out. Available in black, dark brown, medium brown, dark blue, dark purple and dark green, as well as Regular and Ultra Volume (only in black). I tried the Regular in black.

It’s been a long time since I’ve been as excited about trying a product as I was about trying this. It’s a completely new way to wear mascara. Instead of having the product cling to and coat the lashes, Kiss Me Mascara creates little tubes around the lash. This makes it more durable; in fact, Kiss Me Mascara will not come off through rubbing your eyes or crying.

You put it on by layering it, applying as many layers as you want within two minutes. After two minutes, though, it’s dry and you can’t apply any more layers. I applied about three layers and it looked really natural. Good for a daytime look, not really enough drama for evening though.

I really put it through its paces: I wore it to work and it didn’t come off, I wore it while cooking and it didn’t come off, I rubbed my eyes until they were red and it didn’t come off. It didn’t even smudge. This mascara does not come off – until you want it to, that is. All it takes is a lot of warm water and some gentle pressure and this stuff slides right off. I’ll definitely be using it again.